Brad, the connected farmer’s digital assistant, operates in the field of Precision Agriculture.
The Brad solution is made up of a connected autonomous probe, installed in the heart of the plot, and a mobile application. Brad uses data acquired and returned in real time coupled with artificial intelligence (AI) to provide farmers with an improved knowledge of the state of health of their soils. Brad assists them in their daily actions.
With his new tools, Brad wants to contribute to an agriculture that is more respectful of the aerial and underground ecosystems. So that we help farmers to make better use of inputs, fertilisers and pesticides, according to the principles of soil conservation agriculture.
In short, Brad aims at the restoration of organic life to change the way we relate to soil: passing from exploitation to cooperation.
How it started
Brad’s team was formed around the project that emerged after countless meetings and experiments. It all started with a personal prototype developed by Olivier Lépine for the needs of his garden composter. Olivier presented the project at a meeting of digital professionals. Alister Amory, one of the participants, was convinced that the idea was great. Very quickly, he spoke about it to one of his wine-growing clients, who, enthusiastic about the idea, offered to make his knowledge and his plots of Châteauneuf-du-Pape available.
These two people with very different backgrounds share the roles between research and development, operations, customer relations and finance.
The team
software and hardware design
Our development partners
Our environmental commitment
Commitment for ecology
The Brad solution is inherently green: knowing your plot better allows you to use resources (water, inputs, etc.) only when they are really necessary.
At the same time, we recommend the use of cultivation techniques to avoid the use of inputs or wasting water upstream as much as possible. If the plot is managed in a natural way, the environment (insects, soil, trees, etc.) fully plays its role, the need for external inputs would therefore be less necessary.
Brad Solution and Ecology
Proposing a modern agricultural solution that limits inputs would not be logical if we did not apply this philosophy to ourselves.
Like you, we have to cope with a legal framework and we also need performance and profitability. Therefore, when we start to design anything, we always think about these constraints to be in line with our values. As an example, when we select our electronic components, we always favor those that are efficient but also whose environmental footprint seems acceptable.
Roadmap
