Solution
Brad turns your soil into a continuous data source — and your data into a conversation. Choose the foot that fits your crop, plug it in, and start talking to Hey Brad.
01 — The probe
The Brad probe ships with two foot options — pick the one that matches how and where you grow.
Stainless-steel foot driven directly into the soil, with two depth sensors chosen at install: 15, 30, 60 or 90 cm.
Compact wired probe designed to take readings just under the substrate (5 cm) — ideal for nurseries, potted crops and greenhouse trays.
02 — Platform & AI
Mobile app, web dashboard and REST API — all powered by our semantic refinery and the Hey Brad voice agent.
Ask your fields anything, in your language. Sourced from 500 open-science references.
Continuous soil moisture, temperature and microclimate — no gaps between satellite passes.
LoRaWAN connectivity — may require a gateway in your country. Solar or Li-ion powered.
Irrigation, frost and bio-risk forecasts — act early, not react late.
03 — Pricing
Brad is purpose-priced for the Global South. Western markets fund parity for the rest of the world.
Western pricing — ×2 base price, supporting global parity.
Western markets
one-off, probe shipped & activated
Then 99 € / probe / year
Includes platform access, Hey Brad voice AI, alerts, sharing and updates.
04 — Mobile App
Manage your plots, chat with Hey Brad and receive real-time alerts — wherever you are.
05 — Resources
A concise PDF summary of the Brad solution, pricing and impact — delivered after a short form.