Cultivated fields in daylight

    Intelligence rooted in the field

    Ground Truth.
    Global Vision.

    Understand local growing conditions. Bring measurements and human expertise together. Connect those insights to inform decisions across farms, supply chains and territories.

    Built to augment the farmer.

    Farming requires experience, judgement and direct contact with the soil, air and plant. BRAD adds measurements and context to that expertise, helping growers interpret changing conditions and make decisions according to their own production goals.

    The grower remains central: observing, questioning, deciding and learning.

    Two people installing a BRAD probe in a vineyard

    Farming

    What is happening in my field, and how should I respond?

    Bring local measurements into daily decisions about water, crop development and the quality you want to produce.

    BRAD for Farming →

    Industries

    What production can we expect, where and when?

    Explore how connected field intelligence could support sourcing, harvest planning, collection and processing.

    BRAD for Industries →

    Impact

    Where should we act, and how will we understand the result?

    Ground agricultural programmes in local realities, practical adoption and clearly defined evidence.

    BRAD for Impact →

    Local understanding. A wider perspective.

    Connect local observations to build a wider perspective while preserving differences between places and making gaps in coverage visible.
    1. Plot
    2. Farm
    3. Production area
    4. Territory

    How does BRAD know?

    The approach connects local sensing, agronomic knowledge and a conversation with the person who knows the field.

    Through voice, growers can ask about measurements and add what they observe.

    1. 01

      Measure

    2. 02

      Interpret

    3. 03

      Discuss and decide

    The team behind Brad

    A family-led venture office where architecture, hardware and software meet — united by one conviction: technology must be built in the concrete world.

    Olivier Lépine — CEO

    Olivier Lépine

    CEO

    Foundational architect — 28 years of engineering authority, from early web architecture to sovereign deep-tech ventures.

    Sébastien Dominguez — CTO Hardware

    Sébastien Dominguez

    CTO Hardware

    Designs the sensors that meet the soil — where electronics, agronomy and resilience converge in the field.

    Elliott Lépine — CTO Software

    Elliott Lépine

    CTO Software

    Builds the platform that turns raw soil signals into decisions — from edge firmware to the cloud and back.

    Start with the decisions that matter to you.

    Talk to BRAD