Ground Truth | Global Vision
Giving Soil an AI Voice to Empower Farmers and Build Resilient Food Systems
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Facing the Triple Blindness
in Agriculture
Farmers are Blind
75% of the world's food is produced by smallholders relying on empirical and ancestral growing practices.
Food Industry is Blind
Most industrial food supply chains don't have visibility or traceability over their sourcing at farm level.
Governments are Blind
The cost of soil degradation is estimated at 5.3 to 10.6 trillion USD per year. Most governments lack real-time soil data to anticipate and mitigate.
Our Solution
A probe in the soil, an AI in your pocket
Brad combines a portable multi-dimensional soil probe, satellite data and a voice AI to deliver actionable soil-health insights in under 15 minutes — in any language, anywhere in the world.
Ground truth, 24/7
A stainless-steel probe planted directly in the soil — moisture, temperature, UV, microclimate. No gaps between satellite passes, no guesswork between two visits.
Hey Brad — your voice AI partner
Live plot dashboard, predictive alerts on irrigation, frost and bio-risks — and a voice agent sourced on 500 open-science references that answers in your language.
Brad gives a Voice to Soil Health
We are mapping the ground truth targeting over 500 Million small holders.
Brad deploys portable multi-dimensional soil analysis combined with satellite data and AI to deliver actionable insights for farmers, food industry actors and governments.
Brad Solution provides live data and expert contextualised insights at a fraction of traditional lab or agronomists costs.
News
Brad News
Rencontres Africa 2026
Olivier Lépine's first official visit to Côte d'Ivoire for Rencontres Africa — a decisive milestone in Brad's deployment roadmap, alongside Morocco and India, to bring the probe, apps and "Hey Brad" voice agent to African farmers.
Read full article: Rencontres Africa 2026
GITEX Africa 2026
At Africa's largest tech event, First Venture took centre stage at the French Pavilion under the "Ground Truth, Global Vision" banner — presenting Real-time Data & Voice-AI for Global Food Security, purpose-built for African farmers and the Euromed-Gulf-India corridor.
Read full article: GITEX Africa 2026
Our process
is working now !
Brad has deployed its technology in multiple countries across Africa and the Middle East, delivering real-time soil health diagnostics to thousands of farmers.
Our AI-powered platform processes multi-dimensional data to provide actionable recommendations that improve crop yields and soil sustainability.
Circular process for mutual benefits
The team behind Brad
A family-led venture office where architecture, hardware and software meet — united by one conviction: technology must be built in the concrete world.
Olivier Lépine
CEO
Foundational architect — 28 years of engineering authority, from early web architecture to sovereign deep-tech ventures.
Sébastien Dominguez
CTO Hardware
Designs the sensors that meet the soil — where electronics, agronomy and resilience converge in the field.
The story take place in 2026, contact us
Let's meet all over the world